This year, more than ten provinces and cities issued "red envelopes for car purchase": the total amount exceeded 500 million yuan, and the new energy subsidies exceeded 10000 yuan

    Since 2023, the national subsidy policy for new energy vehicles has officially withdrawn from the historical stage. The withdrawal of the state subsidy has affected consumers' enthusiasm for buying cars to a certain extent. However, after the withdrawal of the state subsidy, the "local subsidy" immediately picked up the baton.
According to the incomplete statistics of the surging news reporter, nearly 20 provinces and cities have recently announced the automobile consumption subsidy policy for 2023. Some policies are specific to new energy vehicles, and some policies are specific to all vehicles, but they are also obviously inclined to new energy vehicles. Among them, 11 provinces and cities that have announced the total amount are expected to issue consumption vouchers of about 500 million yuan.
Replacement subsidy: only for new energy vehicles

    Hunan Province, Hefei City, Shanghai City and other cities have introduced a new energy vehicle replacement subsidy policy, that is, consumers who transfer out or scrap old cars and buy new energy vehicles can get subsidies. The threshold of such subsidy policy is high, but for eligible consumers, it is equivalent to the amount of direct subsidy for car prices.

    On February 6, according to the website of the People's Government of Hunan Province, the General Office of the People's Government of Hunan Province issued the Several Policies and Measures on Fighting the Initiative of Economic Growth and Realizing the Overall Improvement of Economic Operation, which proposed that individual consumers should scrap the household cars registered in Hunan Province that meet the relevant standards before June 30, 2023, and purchase new energy passenger cars in the province, With the scrapped vehicle recovery certificate and the new vehicle purchase * * and other information, you can enjoy a subsidy of 5000 yuan.
    On February 4, the Hefei Municipal People's Government Office issued Several Policies and Measures on "Promoting Confidence and Fighting Economy", which mentioned that individual consumers scrap or sell their non-operational passenger vehicles registered in Hefei and meeting relevant standards before June 30, 2023, and purchase new non-operational new energy passenger vehicles in a certain amount from an automobile sales agency registered with the market supervision and administration department, A financial subsidy of no more than 5000 yuan per vehicle will be given.

    What is more stimulating to the market is the continuation policy of new energy vehicle replacement subsidies introduced by Shanghai.
    On January 29, the Shanghai Municipal People's Government issued the "Action Plan for Shanghai to Increase Confidence, Expand Demand, Steady Growth and Promote Development", which mentioned that the replacement subsidy for new energy vehicles should continue to be implemented. Before June 30, 2023, individual consumers who scrap or become famous for passenger cars registered in Shanghai and meet relevant standards, and purchase pure electric vehicles, will be given a financial subsidy of 10000 yuan per vehicle.

    The total amount supported by consumer bonds exceeds 500 million yuan More provinces and cities have adopted the more flexible form of issuing consumption vouchers.
    On February 1, Haishu District, Ningbo City, Zhejiang Province, launched the Lantern Festival car purchase coupon activity. Individuals who buy new cars at the event will be given a coupon of 1500 yuan to 10000 yuan according to different car prices. Consumption vouchers can be consumed in some shopping malls, restaurants and other units in Haishu District.
    On January 22, Wuxi City, Jiangsu Province launched the Taihu Shopping Festival and issued 12 million yuan of new energy vehicle consumption vouchers. For individual consumers who order household new energy vehicles with a transaction price of more than 100000 yuan (inclusive) at urban activity merchants, pure electric new energy vehicles and other new energy vehicles can obtain 3000 yuan and 1500 yuan respectively.

    On January 19, Shandong Province launched the issuance of 200 million yuan of auto consumption vouchers. According to the amount of car purchase, individual consumers who purchase and license new energy passenger vehicles in the province will be issued 3000 yuan to 6000 yuan of consumption vouchers; For fuel passenger vehicles, a consumption voucher of 2000 yuan to 5000 yuan will be issued; For individual consumers who report used cars and buy new cars in the province, on the basis of the above standards, an additional 1000 yuan of consumption coupons will be added for each car.

    At the same time, many provinces and cities have postponed the issuance of consumer coupons and increased the intensity of the issuance of consumer coupons.
On January 16, Yueqing City, Zhejiang Province, issued a consumption promotion activity for the Spring Festival, issuing 3 million yuan of auto consumption vouchers. On February 1, Yueqing City renewed the activity, increasing the issuance of 7 million yuan of auto consumption vouchers, and giving consumers subsidies ranging from 2000 yuan to 8000 yuan according to different car prices.

    On January 5, Zhengzhou, Henan Province, announced the launch of the 2023 auto renewal season. On February 3, Zhengzhou announced that the deadline of the activity would be extended from February 6, 2023 to March 10, and an additional 100 million yuan of auto consumption coupons would be issued on the basis of the original 50 million yuan. Fuel vehicles can get consumption vouchers ranging from 3000 yuan to 5000 yuan according to different prices, while new energy vehicles are 4000 yuan to 6000 yuan.
    In addition, since January this year, other provinces and cities, including Nanchong City, Sichuan Province, Fuyang City, Anhui Province, Beijing Economic Development Zone, Xingyang City, Henan Province, Taizhou City, Zhejiang Province, Tianjin City, Shenyang City, Liaoning Province, Changzhou City, Jiangsu Province, have launched relevant incentive policies for automobile consumption.

    Industry and enterprises are optimistic about the trend of new energy vehicles throughout the year

    The role of relevant policies in promoting automobile consumption is obvious to all. National subsidy policy for new energy vehicles * * For 13 years, the new energy vehicle industry has developed rapidly. According to the latest statistics released by the Ministry of Industry and Information Technology, from the start of the policy in 2010 to 2020, subsidies for new energy vehicles have exceeded 152.1 billion yuan, covering at least 3.17 million vehicles.
    It is worth noting that among the provinces and cities that issued automobile consumption vouchers, 11 provinces and cities announced the total amount of consumption vouchers, reaching 500 million yuan in total. The issuance of auto coupons is not only to stimulate consumers' willingness to buy cars, but also to stimulate the use of other areas such as catering and tourism. According to Soochow Securities, the write-off rate of consumer bonds is about 2/3, and the leverage ratio is about 1:9.3. The write-off rate refers to "how many of the issued consumer coupons have been used", and the crowd-off ratio is "the ratio of the total consumption amount of the consumer coupons used to the discount amount".

    In 2022, China's retail sales of new energy passenger vehicles reached 5.674 million, up 90.0% year on year, and the penetration rate reached 27.6%, up 12.6 percentage points from 2021. The passenger transport association predicts that the penetration rate of new energy vehicles will still increase rapidly. It is estimated that the sales volume of new energy passenger vehicles will reach 8.5 million in 2023, and the penetration rate will reach 36%.